S.P.E.E.D.

Introducing the S.P.E.E.D System

Our goal is build a sales and marketing system that is so powerful you will be the dominant force in your market.

Here are the steps involved in building that powerful system:

S –  Set Inspirational Goal

P –  Position the Business

E – Engineer the System

E – Eliminate the Constraint(s)

D – Distribute Content/Drive Traffic

We are going to represent your business as a working system made up of multiple subsystems. You see, all of our businesses are working systems whether we acknowledge it or not. They may not be working very effectively but they are working nonetheless.

Most businesses have identifiable marketing or lead generation inputs such as advertising or perhaps they rely purely on word of mouth referrals. These are still very distinct inputs. The output from the system is usually some form of product or service. Of course, the ultimate output (or more correctly throughput) is likely to be profits i.e. cash in the bank.

An important feature of the system is that we can measure the effectiveness of the total system and each major subsystem today without changing a thing – i.e. take a snapshot of our business today.

We then have a starting point for all future improvement and optimization.

Please also be aware that the S.P.E.E.D. System displays the characteristic of an emergent. In other words, the complete, end to end system is much more powerful than simply the sum of the individual sub-systems. In order to gain the maximum benefit it is necessary to have the complete system in place. If we omit one sub-system we greatly diminish the effectiveness of the complete system.

The “Rocket Ship” Analogy

S.P.E.E.D. Subsystems: Our objective is to build an end-to-end system that represents all the working parts of our business.
TRAFFIC SYSTEM – Multiple traffic sources. One target market at a time.
CONVERSION SYSTEM – Convert to leads/sales. Build the database.
DELIVERY SYSTEM – Deliver our product/service.
LIFETIME VALUE SYSTEM – Increase spend over time.
REFERRAL SYSTEM – Structured approach. Should not happen by “accident”
OUR STORY – Unique, our competitors cannot copy our story.

Most business owners focus almost exclusively on doing the job i.e. delivering a great product or service. All other systems are ignored. That is why most businesses never achieve their full potential.